WebAR refers to augmented reality experiences that are accessed through a web browser rather than an app. The main benefit to WebAR is the fact you can access the content directly from your device. WebAR can run to a certain extent on most browsers – so you don't necessarily have to have a certain specification of device in order to support AR, increasing the reach even further.

By offering a native AR experience through smartphones, webAR has opened exciting new doors of possibilities for brands looking for novel ways to get the ever-elusive customer attention but have been reluctant to experiment with augmented reality.